Sadly, the individuals responsible for creating most of the direct mail marketing campaigns small businesses send out are not actually qualified for the job. Because it is inclined to be left in the hands of graphic designers, and ?
Read the article:
Small Business Direct Mail Marketing Techniques ? Practical Ideas ?
Source: http://www.presort.com/2012/02/17/small-business-direct-mail-marketing-techniques-practical-ideas/
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